Back in 2012 Kapitall's Dan Connelly dropped his iPhone face down, shattering the screen. He then posed the age old question, why do we do this to ourselves? Why, oh why, he asked, do we spend our precious pay checks on fancy gadgets that have the tendency to break with the slightest accidental slip?
The dread of cracking a phone screen, pesky glitches, and even water damage is, for many of us, only a matter of time. For others it's a rarity. But nothing about repairing a phone comes cheap or easy. Often times the standard one-year warranty for a phone doesn’t cover damage unless it is caused by a manufacturing defect. Protection plans are costly, and often come with additional fees. Finding unofficial repair shops - which have boomed over the years - to do a quick fix comes with additional risks.
So who among us are the bread and butter of the flourishing repair business? ProtectYourBubble.com set out to learn who are the most accident prone. Protect Your Bubble, a cell phone insurance company, has over 700 thousand policies in the US and UK. By collecting the data of their distraught customers, and through a research project of 4,000 people in the US, they were able to compile the data below, including that men are 57% more likely to drop their phone in a toilet than women.
Their infographic below highlights some amusing industry factoids. As a woman under 30 I must admit this infographic rings shamefully true.
Check it out here. And scroll below for a list of publicly traded smart phone companies. After all, if you're not putting your hard earned money into phone repairs you could do worse than benefit from the recklessness of others.
1. Apple Inc. (AAPL, Earnings, Analysts, Financials): Designs, manufactures, and markets personal computers, mobile communication and media devices, and portable digital music players, as well as sells related software, services, peripherals, networking solutions, and third-party digital content and applications worldwide. Market cap at $423.07B, most recent closing price at $450.72.
Apple's popular iPhones and iPads frequently require repair. Products come with a limited warranty and up to 90 days of complimentary support. AppleCare ($99) can extend coverage for two years with two incidents of accidental damage coverage, each subject to a $49 service fee.
2. Nokia Corporation (NOK, Earnings, Analysts, Financials): Provides Internet and digital mapping and navigation services worldwide. Market cap at $13.08B, most recent closing price at $3.48.
Nokia's Lumia and Asha cell phone lines. Lumia uses Gorilla Glass, which is incredibly strong but not indestructible.
3. Research In Motion Limited (BBRY, Earnings, Analysts, Financials): Research In Motion Limited is a designer, manufacturer, and marketer of wireless solutions for the worldwide mobile communications market. Market cap at $7.13B, most recent closing price at $13.61.
Many insurance providers are available for the BlackBerry smartphones and BlackBerry PlayBook
4. Sony Corporation (SNE, Earnings, Analysts, Financials): Designs, develops, manufactures, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial markets worldwide. Market cap at $19.77B, most recent closing price at $19.54.
5. Verizon Communications Inc. (VZ, Earnings, Analysts, Financials): Provides communication services. Market cap at $139.22B, most recent closing price at $48.66.
Verizon offers Total Equipment Coverage against lost, stolen, damaged and defective equipment. $6.99/month for phone insurance with a $45 deductible per claim and $9.99/month per tablet with a $149 deductible per approved claim.
6. AT&T, Inc. (T, Earnings, Analysts, Financials): Provides telecommunication services to consumers, businesses, and other service providers worldwide. Market cap at $188.68B, most recent closing price at $35.07.
AT&T Mobile Protection Pack costs $9.99 per covered phone number with a $50, $125, or $199 deductible depending on the device. Two allowed claims per year.
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(List compiled by Rebecca Lipman, Kapitall Editor)
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Dig Deeper: Access Company Snapshots, Charts, FilingsApple Inc. (AAPL, Chart, Download SEC Filings) Nokia Corporation (NOK, Chart, Download SEC Filings) Research In Motion Limited (BBRY, Chart, Download SEC Filings) Sony Corporation (SNE, Chart, Download SEC Filings) Verizon Communications Inc. (VZ, Chart, Download SEC Filings) AT&T, Inc. (T, Chart, Download SEC Filings)
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