The Seahawks won big, but determining which Super Bowl advertisers scored on Sunday is much more nuanced.
Last week we published an article that looked at some of the big commercials that were already percolating through the Web before their big Super Bowl debut.
It seems that social media and the ability to track how well ads do by how many likes, shares, and favorites they collect has intensified the already pretty intense advertising climate that surrounds the big game.
Well, the game is over, and while statisticians don't have much to pour over when it comes to the game (#blowout); they've already started aggregating social media numbers, enough for us to declare a de-facto winner among the Super Bowl advertisers.
Congratulations, Anheuser-Busch Inbev (BUD). Because when it comes to Super Bowl advertising, there's really no touching you. By looking at the number of times a featured hashtag from a commercial was mentioned on the web - Adweek built a list of the most successful ads from Sunday night.
And Budweiser blew away the competition, gaining about 80,000 mentions for their various ads. The next highest was Honda (HMC)'s #Hugfest ad, which brought in a little more than 18,000.
However it's also important to note that the advertising climate isn't only limited to television ads anymore. An arguable winner for the weekend was J.C Penney (JCP), whose hilarious #TweetingWithMittens stunt quickly went viral. They generated a lot of press for their campaign without footing the bill for a TV spot - and their Tweet was shared more than 40,000 times.
Click on the interactive chart below to view data over time.
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1. Honda Motor Co., Ltd. (HMC, Earnings, Analysts, Financials): Engages in the development, manufacture, and distribution of motorcycles, automobiles, and power products primarily in North America, Europe, and Asia. Market cap at $65.46B, most recent closing price at $37.51.
Super Bowl mentions: 18.4K
2. Anheuser-Busch InBev (BUD, Earnings, Analysts, Financials): Engages in brewing and selling beer in North America, Latin America, Europe, and the Asia Pacific. Market cap at $151.40B, most recent closing price at $95.89.
Super Bowl mentions: ~80K
3.The Coca-Cola Company (KO, Earnings, Analysts, Financials):Engages in the manufacture, marketing, and sale of nonalcoholic beverages worldwide. Market cap at $165.11B, most recent closing price at $37.82.
Super Bowl mentions: 18.2K
4. Pepsico, Inc. (PEP, Earnings, Analysts, Financials):
Engages in the manufacture, marketing, and sale of foods, snacks, and carbonated and non-carbonated beverages worldwide. Market cap at $121.20B, most recent closing price at $80.36.
Super Bowl mentions: 5.3K
5. T-Mobile US, Inc. (TMUS, Earnings, Analysts, Financials): Offers mobile communications services under the T-Mobile brands in the United States, Puerto Rico, and the U.S. Virgin Islands. Market cap at $21.93B, most recent closing price at $30.57.
Super Bowl mentions: 6.3K
(List compiled by James Dennin. Analyst ratings sourced from Zacks Investment Research, Twitter mentions sourced from Adweek. All other data sourced from Finviz.)
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Analyze These Ideas: Getting StartedRead descriptions for all companies mentioned Access a performance overview for all stocks in the list Compare analyst ratings for the companies mentioned Compare analyst ratings to annual returns for stocks mentioned Real-Time Opinion: Scan the latest tweets about these companies (feed will open in a new window)
Dig Deeper: Access Company Snapshots, Charts, FilingsHonda Motor Co., Ltd.(HMC, Chart, Download SEC Filings) Anheuser-Busch InBev(BUD, Chart, Download SEC Filings) The Coca-Cola Company(KO, Chart, Download SEC Filings) Pepsico, Inc.(PEP, Chart, Download SEC Filings) T-Mobile US, Inc.(TMUS, Chart, Download SEC Filings)
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